Segmentation methodology
explained
Our Australian-based process blends rigorous analytics with practical business consultation to ensure your segmentation outcomes are directly relevant to your objectives. Projects begin with a discovery phase to align on purpose, scope, and target markets. Data is then collated from trusted sources, combining quantitative analytics and qualitative feedback for holistic understanding. Each segmentation model undergoes multi-stage validation by expert analysts. All findings are delivered with full transparency to equip you with insights that are clear, actionable, and practical for stakeholder decision-making. Past performance doesn't guarantee future results; every market is unique, and outcomes may vary.
Meet our team
Chloe Bennett
Lead Analyst
Chloe combines technical market analysis skills with deep knowledge of Australian commercial trends.
Daniel Lee
Project Manager
Daniel ensures projects are delivered on time, coordinating seamlessly between clients and analysts.
Grace Murphy
Data Specialist
Grace develops and validates segmentation models using state-of-the-art analytical tools.
How our segmentation solutions work
We deliver every project in four transparent steps, guiding you from goal discovery to actionable results.
1. Discovery and brief alignment
We begin by aligning with your business objectives and defining clear outcomes for the segmentation.
This phase establishes priority objectives and clarifies the segments most relevant to your unique needs.
2. Data collection and analysis
We gather relevant quantitative and qualitative market data for robust, multi-faceted analytics.
Data is sourced from reputable Australian industry providers, ensuring each profile is precise and current.
3. Segment model development
Segments are built and refined through advanced modelling techniques and peer review.
Our analysts validate findings, ensuring reliability and accuracy before final delivery to your team.
4. Findings and strategic support
Results are delivered with practical recommendations and clear documentation for your team.
You receive actionable segment profiles and support with integrating insights into next steps.
How we compare
Understand the benefits of our tailored approach versus other analytic providers in Australia.
calorenthia
Robust, customised Australian analytics
Local data sourcing
Australian-specific datasets always used
Custom segmentation
Tailored to industry and objectives
Transparent process
Clients informed at every phase
Actionable deliverables
Clear, practical segmentation reports
MarketEdge
Generic analytic offerings
Local data sourcing
Australian-specific datasets always used
Custom segmentation
Tailored to industry and objectives
Transparent process
Clients informed at every phase
Actionable deliverables
Clear, practical segmentation reports
InsightWorks
Focused on broad data sets
Local data sourcing
Australian-specific datasets always used
Custom segmentation
Tailored to industry and objectives
Transparent process
Clients informed at every phase
Actionable deliverables
Clear, practical segmentation reports